Supermarket chain Iceland has been told that their Christmas TV advert has been banned, because it is too political.
According to Iceland’s Twitter feed, ‘The advert wasn’t approved by advertising regulators as it was seen to be in support of a political issue. The production and widespread usage of palm oil is a complex and sometimes controversial matter.’
Clearcast, the body responsible for screening adverts for broadcast, told inews, ‘Clearcast and the broadcasters have to date been unable to clear this Iceland ad because we are concerned that it doesn’t comply with the political rules of the BCAP code.
The advert has centred around an orangutang with a focus on the production of palm oil causing deforestation.
The orangutan leads a little girl through a rainforest and tells her, ‘There’s a human in my forest and I don’t know what to do. He took away my mother and I’m scared he’ll take me too.’
Iceland continued their response by telling social media, ‘However, it was never Iceland’s intention to use its Christmas advert to support a political campaign – rather to raise awareness and solidify our position on not using palm oil in food production’
‘You won’t see our Christmas advert on TV this year, because it was banned. But we want to share Rang-tan’s story with you… ? ?
Will you help us share the story?’