Okay, here me out on this one. Yes, I know what you’re going to say, Pokemon is no longer relevant. But, with 70% of the audience expected to attend Detective Pikachu during its cinema run, adult pop culture is steeped in nostalgia and childhood memories.
With the new movie, starring Ryan Reynolds as the titular character, I thought I’d delve into what is making franchises, often deemed as childish, so successful and controversial for adults of all ages.
You only have to look at the latest figures, that ‘Avengers: Endgame’ has become the highest grossing movie of all time, beating Avatar to the title. Considering the franchise is based upon comic books that Stan Lee described as ‘children’s imaginative fiction’, it just goes to show how relevant your childhood as you mature (only if you’re female as the guys never grow up) through life.
Look no further than, and I say this with the utmost disbelief, new Dora the Explorer movie. The trailer is full of explosions, action and a moderately cohesive plot. This coming from a young children’s TV show, now obviously being targeted at the older audience.
With the casting of popular actors, like Ryan Reynolds, as your favourite characters, particularly someone who is so famous for his adult portrayal of Deadpool, its no surprise there is so much interest in material that was originally targeted at the younger audience.
However, the interest and positivity of these childhood memories can quickly sour, as SEGA and Paramount quickly found out earlier last week, with the Sonic the Hedgehog trailer dropping globally. This trailer was negatively received, particularly down to Sonic’s bizzare appearance.
It just goes to show, messing with childhood nostalgia can be incredible for the fans when it goes well, but devastating for the creators when it goes wrong!