Preston North End has made an early transfer, bringing in an experienced operator for the clubs commercial side.
Stephen Hobin has joined North End as head of commercial partnerships, after previously working with Premier League side Norwich City.
Stephen told pnefc.net, “I am delighted to be given this opportunity by the board to build a partnership portfolio befitting to this famous football club.
“My goal is to build a portfolio of local, regional and international partners and drive our non-matchday revenue.
“We are very lucky here to have some very long-standing local partners, many of which have been with the club for many years.
“To compete in the championship financially a strong commercial portfolio is vital and of course this directly helps the manager, it’s a simple equation really, the more income we generate the stronger we become.
“The installation of new state of the art LED technology gives us the opportunity to reach a wider audience than ever before and it is an exciting time to be joining the club.”