A University of Central Lancashire (UCLan) fashion student’s work will be exhibited on London’s iconic Oxford Street.
Final year fashion promotion student Dzeina Jandava is one of 50 students from around the world selected to take part in the W1 Curates X Graduate Fashion Foundation exhibition on the digital screens of the Flannels store on Oxford Street.
For two weeks from the 14 June, three images taken as part of Dzeina’s final year project will be displayed to millions of people on the eye-catching façade of Flannels. Dzeina was chosen to take part after entering a competition run by the Graduate Fashion Foundation, which acts as a springboard for new talent entering the fashion industry.
Dzeina’s project looks at a fashion trend focusing on purposeful, mindful and sustainable living and her images represent the life-cycle, the beauty of turning old into new and the effects of healing.
“I can’t get my head around it. I entered the competition with no real expectations but I’m proud of what I’ve created and decided to believe in myself. It’s amazing to think so many people will see my work.“— Final year UCLan fashion promotion student Dzeina Jandava
The 30-year-old said: “I can’t get my head around it. I entered the competition with no real expectations but I’m proud of what I’ve created and decided to believe in myself. It’s amazing to think so many people will see my work.”
Dzeina, who is originally from Latvia and has studied music in the past, has lived in Southport for the last seven years with her husband and two children aged 10 and eight. She completed a foundation course in art and design at Southport College in 2017 before joining the BA(Hons) Fashion promotion course at UCLan.
“It’s been hard juggling studying with home life at times, especially when we had to factor in home schooling during lockdown” she said. “My husband is also a student at UCLan studying accounting, so we just made sure we supported each other when we had deadlines.
“I’ve really enjoyed exploring my creative talents during my degree and particularly enjoyed the research trend side of fashion. The degree has opened my eyes to many potential pathways.”
“Supremely creative with an absolute flair for visual communication, it is wonderful to see her creative talents recognised in such a prestigious way.“— UCLan fashion promotion course leader Eve Astle
UCLan fashion promotion course leader Eve Astle congratulated her student. She said: “I am extremely proud of Dzeina and all of her achievements. This year has presented lots of challenges, all of which she has embraced with absolute enthusiasm and taken in her stride.
“Supremely creative with an absolute flair for visual communication, it is wonderful to see her creative talents recognised in such a prestigious way.”
The W1 Curates X Graduate Fashion Foundation exhibition will go live on Monday 14 June across Flannel’s 4K digital screen display. Previous W1 Curates exhibitors include icons such as David Bailey and David LaChapelle.